Gustavo Teixeira
Planning Director - Agência Tudo - Omnicom Group
Planning of integrated communication strategies (Experiential, Promotion, Shopper, Advertising, Digital and Branding) with over 13 years of experience. Projects developed for great national and international brands in the most diverse segments.
Specialist in Brand Experience/Experiential:
Events, Activation, PR, Promotion, Shopper Marketing, Endomarketing and Digital.
- Creative Profile in outlining projects and producing content ;
- Experience in team management and training ;
- Ease in public speaking and carrying out great presentations;
- Expertise in evaluating communication platforms (metrics) and ROI monitoring ;
- Regular researcher of tendencies, technologies and consumer habits of the market.
Global Events and Sponsorship Management:
- Experience in developing communication platforms and activation for brands in large global events such as the Fifa World Cup and Olympic Games (Case: Itau - Fifa World Cup)
Main clients handled:
Itaú, Rede, Samsung, LG, Volkswagen, Hyundai, Mitsubishi, BMW, Nestlé, BRF, JBS, Seara, Burger King, Heinz, P&G, Vivo, Oi, Qualicorp, Máquina de Vendas, Ambev, Pernod Ricard, Brown Forman, Pepsico, Coca Cola, Cyrela, Odebrecht, Brasken, Globo, Globosat, Universal, SyFy and Disney.
Specialist in Brand Experience/Experiential:
Events, Activation, PR, Promotion, Shopper Marketing, Endomarketing and Digital.
- Creative Profile in outlining projects and producing content ;
- Experience in team management and training ;
- Ease in public speaking and carrying out great presentations;
- Expertise in evaluating communication platforms (metrics) and ROI monitoring ;
- Regular researcher of tendencies, technologies and consumer habits of the market.
Global Events and Sponsorship Management:
- Experience in developing communication platforms and activation for brands in large global events such as the Fifa World Cup and Olympic Games (Case: Itau - Fifa World Cup)
Main clients handled:
Itaú, Rede, Samsung, LG, Volkswagen, Hyundai, Mitsubishi, BMW, Nestlé, BRF, JBS, Seara, Burger King, Heinz, P&G, Vivo, Oi, Qualicorp, Máquina de Vendas, Ambev, Pernod Ricard, Brown Forman, Pepsico, Coca Cola, Cyrela, Odebrecht, Brasken, Globo, Globosat, Universal, SyFy and Disney.
Education:
Degree in Advertising & Social Communication - FAAP
Specialization in Marketing - FGV
Specialization in Branding - ESPM
Degree in Advertising & Social Communication - FAAP
Specialization in Marketing - FGV
Specialization in Branding - ESPM
Professional Experience:
UOL (Universo Online) – Digital Planning & Strategy (2002 – 2003)
TERRA COMPANY – Digital Planning & Strategy (2004 – 2005)
BULLET GROUP – Planning of Events & Promotions (2006 – 2008)
AGÊNCIA TUDO/OMNICOM – Strategic Planning Director (2009 – 2018)
Awards:
UOL (Universo Online) – Digital Planning & Strategy (2002 – 2003)
TERRA COMPANY – Digital Planning & Strategy (2004 – 2005)
BULLET GROUP – Planning of Events & Promotions (2006 – 2008)
AGÊNCIA TUDO/OMNICOM – Strategic Planning Director (2009 – 2018)
Awards:
Ampro Globes Awards 2018 - Itaú - Rock in Rio
Ampro Globes Awards 2018 - Libbs - Próximo Passo
ABC Group (Omnicom) Culture Awards 2017
Ampro Globes Awards 2014 - Itaú - Rock in Rio
Ampro Globes Awards 2013 - Itaú - Energy Generator Floor
Ampro Globes Awards 2013 - Itaú - Bike Sampa
Prêmio Colunistas 2012 - Itaú - Salvador Carnival Sponsorship
Ampro Globes Awards 2012 - Itaú - Rock In Rio
Ampro Globes Awards 2011 - Nestlé - Sustainable Ferris Wheel
Prêmio Colunistas 2011 - Nestlé - Sustainable Ferris Wheel
Wave Festival 2011 - Nestlé - Sustainable Ferris Wheel
Website:
www.livemktinsights.com
Ampro Globes Awards 2018 - Libbs - Próximo Passo
ABC Group (Omnicom) Culture Awards 2017
Ampro Globes Awards 2014 - Itaú - Rock in Rio
Ampro Globes Awards 2013 - Itaú - Energy Generator Floor
Ampro Globes Awards 2013 - Itaú - Bike Sampa
Prêmio Colunistas 2012 - Itaú - Salvador Carnival Sponsorship
Ampro Globes Awards 2012 - Itaú - Rock In Rio
Ampro Globes Awards 2011 - Nestlé - Sustainable Ferris Wheel
Prêmio Colunistas 2011 - Nestlé - Sustainable Ferris Wheel
Wave Festival 2011 - Nestlé - Sustainable Ferris Wheel
Website:
www.livemktinsights.com